Nice to meet you!
My name is Nany Bilate.
Woman, Peruvian, married without children – by choice, I like to point out –, resident in Brazil for over 40 years and, since 2022, dividing my time between Lisbon and São Paulo. This means that I have been an immigrant most of my life. A condition that is interesting to say the least due to the viewing position that this status offers me. Of course, being an immigrant in my case was a choice, which makes all the difference.
Professionally, I started as a researcher in advertising and marketing, a path I followed for several decades. These were special times for advertising and marketing in Brazil with brilliant and memorable figures who led the country to international recognition. The atmosphere of creative effervescence was contagious to everyone and, without a doubt, nourished my professional and personal side. I participated in relevant national projects that allowed me to get to know the culturally rich and, at that time, little known Deep Brazil, as I like to call that Brazil that geographically escaped the large consumption centers (if you're interested, I'll mention some in the timeline).
My interest in human beings and their relationships (life, love, work, future, etc.)
took me into the world of social research.
After 10 years
of Behavior,
my company, I repositioned it as a Study Center focused on society's values, beliefs, attitudes and behaviors. That was in 2007 and I remember well that it was difficult to explain what this would mean in practice. To be honest, I don't think even I was sure what it would be like. It was by doing and experimenting that things took shape.
In 2010 I started Projeto Uno, a research project that materialized the style of studies and consultancy to which I would later dedicate myself. Becoming a feminist and working for gender equality were consequences of the deep understanding I gained about Brazil. That Brazil that emerges with exuberance, joy and friendliness.
That Brazil that puts the country in the ranking of the most violent in the world when referring to urban violence, against women, transsexuals and black people.
Taking a master's degree in sociology and applying for a doctorate in Lisbon were decisions arising from the need to contribute to a more fair, equitable and loving world, especially for women. Not surprisingly, behavior chose three SDGs (Sustainable Development Goals) to incorporate into your goals: 5th SDG – Gender Equality, 10th SDG – Reducing Inequalities and 12th SDG – Responsible Consumption and Production, all by United Nations.
Currently, I continue with research and dedicate myself to empowering women through knowledge and the development of sisterhood among them. It is important to say that in these works I usually count on the participation of male allies. Men for whom I also offer literacy on feminism and gender equity, demystifying erroneous ideas about these topics.
After all, together
We can more
Between Cultures, Ideas and Movements
Birth in Lima, Peru.
Arrival in Brazil to take part in a Student Exchange Program at the Federal University of the State of Paraná, Brazil.
Start of professional journey as a research & communications planning intern in Curitiba, Brazil. In the following years, professional activity included working for ad agencies, research institutes, electronic media production, events agencies, retail and educational organizations.
Bachelor’s Degree in Communication Studies from the Federal University of the State of Paraná, Brazil.
Postgraduate Studies in Marketing from the Federal University of the State of Paraná, Brazil.
Postgraduate Studies in Business Management from the Catholic University of the State of Paraná / Instituto Superior de Administração, Curitiba, Brazil.
Appointed Head of National Planning & Research at Master Comunicação, which involved repositioning of Banco do Brasil, at the time the country’s largest bank in number of customers.
In charge of research carried out for the Ministry of Health with a focus on raising awareness of AIDS among men and encouraging condom use. As a result, there was a 40% increase in condom sales and the ad campaign was recognized internationally.
Behavioural research and coordination of the communications plan for the Ministry of Health’s AIDS campaign targeted at women.
Launch of behavior, a company with a focus on deploying market and consumer behaviour studies.
Cofounder and first president of Pensar, a cross-functional business group in Curitiba, Brazil.
Co-founder of the Young Entrepreneur Council of the State of Paraná, Brazil.
Launch of behavior’s Brazilian consumer matrix for attitudinal segmentation – Styles & Stages – used in research projects for market segmentation.
A qualitative research carried out for Renault Brazil formed the basis to update the car manufacturer’s global QVN and QSO surveys (New Vehicle Quality / Workshop Service Quality).
Start of romantic relationship with Nélio Bilate, who has become my lifetime partner, who is also driven by the same purpose as I am – in work and life.
Repositioning of behavior to shift focus to human relations studies, with an emphasis on values, beliefs, attitudes and behaviours.
Start of the Euporummundomelhor blog (no longer publicly accessible), which encouraged discussions on changes in society’s values and beliefs from data collected from proprietary research.
Founding partner of NB Heart, a company co-owned with my husband, Nélio Bilate. NB Heart specializes in organizational culture and human capital with a focus on leadership development. NB Heart is headed by Nélio.
Design of exclusive methodology to obtain the Corporate Essence of organizations from a project developed for O Boticário. The survey supported the company’s goal of improving its relationship with the franchisee network, in addition to serving as input for brand repositioning as the Boticario Group was created.
Participation in Rede Repensadores, a discussion group in the city of São Paulo, Brazil.
Start of Projeto Uno in some Brazilian state capitals. Updated every two years on average, the main purpose of this research project is to study societal insights concerning gender roles. A total of 535 people were surveyed until the start of the Covid Pandemic (2020), which allowed drawing a qualitative analysis of changes in values and visions of what means to be a man or a woman in Brazil. As a result, Projeto Uno is capturing a rich period of societal changes in Brazil.
Launch of the Movimentos Humanos report and related speeches on Projeto Uno’s key results.
Advanced Studies Certificate on Holistic Science and Economics for Transition from Schumacher College Brazil, in São Paulo.
Upon Telefonica Brazil’s request, start of female executive program aimed at raising awareness of and building gender literacy, female empowerment and sisterhood within the group.
Launch of behavior’s new website and the Movimentos Humanos blog, which stemmed from a need to share jargon-free content and the main outcomes of the Uno Project.
Upon Telefonica Brazil’s request, Constructive Dialogues were held for the first time with male directors about gender equity, the feelings involved in it and the role of male leadership in the process.
Start of operations with Nélio, my partner in life and business, of NB Heart in Lisbon, Portugal, a company that joins together the purposes of both companies in Brazil, behavior and NB Heart.
Completion of Master’s Degree in Sociology from the Catholic University of São Paulo, with presentation of a thesis on new insights into masculinities in Brazil, from data captured for over ten years through the Uno Project.
Approved doctoral candidate for PhD in Sociology, OpenSoc Interuniversity Program, leaded by ISEG - Lisbon School of Economics & Management, University of Lisbon, Portugal.
For over 40 years, I have designed projects in Argentina, Brazil, Colombia, México and Peru. Our diverse client portfolio includes Vitru Group, GPA Group, Sumicity, Telefonica, B3 – Brazil Stock Exchange, Catholic University of Paraná, ADM LATAM, Bun Group, Herbarium, Facebook, O Boticário and Boticário Group, Natura, Bradesco / Next Bank, Firmenich, and Via Varejo.
Studies Area
Actuation Forms
Promoting social and cultural transformations focused on gender equity and human relations.
