Behavior was born in 1997 as centre focused on values, beliefs and attitudes taking into account the latest insights into evolving consumers’ relationship with brands, products and services. A tailor-made approach has been its guiding principle since the onset, while deep diving into its projects and case studies has become its trademark. 

This ground-breaking mindset has led to some unique working methods, with qualitative surveys based on hearing consumers to feel and understand the idiosyncrasies that define humanity.

Another feature that guided behavior since the beginning was a freedom to think and operate, with a strong commitment to the truth captured and its relevance to our clients’ needs. 

Keenly observant of changes in society, it created a large web as values and beliefs transformed along its numerous projects, case studies and intensive analysis of individuals. This privileged vantage point allowed offering curatorship and moving towards providing consulting services. 

behavior and I are always thankful to our clients, for their trust in our work and the opportunity to work hand in hand in significant and relevant projects.